GSA Certification Industry Education Resources

WELCOME to the Granite State Ambassador
New Hampshire Tourism Industry
Educational Resource Page & GSA Certification Training

2020 has certainly presented a lot of challenges to all of us. With our usual in-person, 14-hour certification going virtual this year it opened up a unique opportunity to share our certification with the tourism industry at no cost, as our way of giving back. Learn about many of the industries, natural resources and businesses that make our state the best. Watch one presentation or watch them all. If you would like to become a certified GSA (volunteer or industry member), just email Kelly at when you have completed all 7 modules to schedule your final exam and orientation.  If you have any questions, please don’t hesitate to reach out to Kelly Bryer, Executive Director at or 603-960-0272.

This page will remain active until January 31, 2021.

TO BE CERTIFIED AS A GSA, AFTER WATCHING EACH MODULE, answer these verification questions. You can have the questions open as you go along.



Video of Module 1 recorded from previous Kimball Jenkins Class (April) – Module 1. We have added a separate video of additional presenters that spoke at the Wyman Tavern / Bruder House Class (July).

Additional presentations from Monadnock Region (Wyman Tavern / Bruder House Class of 2020)

GSA Policy & Procedure Manual – download PDF and Review online
Student Resource Guide
Website Scavenger Hunt – Video Tutorial  – Download PDF of Scavenger Hunt  (email for your access to our online calendar system)
Click here to view a video tutorial of how to use our online calendar system.

Review Policy and Procedure Manual
Study Student Resource Guide
Complete Website Scavenger Hunt
Change your password to the online calendar system.


Video Presentation Link

NH Division of Travel & Tourism | Website | Online Guidebook | NH Facts & Firsts | Year in Review
presented by Kris Neilsen, Communications Manager Email:

NH State House Visitor Center |Website | Brief History of NH | C-Span Tour of State House | NH State House Dome Restoration
presented by Virginia Drew, Director Email:

History of the Pineapple & How NH Hospitality Saved the World | Portsmouth Peace Treaty & Living Memorial – Cherry Trees | Peace Treaty Map
presented by Stephanie Seacord, Strawbery Banke & Portsmouth Historical Society Email:

Additional Video – Emily recently interviewed GSA Michael Bruno, author of Cruising New Hampshire History: A Guide to New Hampshire’s Roadside Historical Markers.

Join us for multiple presentations from attractions and heritage businesses from the Concord and Lakes Region of New Hampshire.

Video Presentation Module 3 (1.5 hours)

In-class Presentations:
Kimball Jenkins, Concord – Website | Althea Barton, Director of Outreach & Development
McAuliffe Shepard Discovery Center, Concord – Website | Sarah Nappo, Director of Visitor Services
NH Motor Speedway, Loudon – Website | Danielle Cyr, Marketing Manager
NH Historical Society, Concord – Website | Mary Morris, Museum Educator
Castle in the Clouds, Moultonboro – Website | Robin Sherman, Museum Manager / Curator
Experience Squam Cruises, Holderness – Website | Cindy O’Leary, owner

Additional Recorded Presentations
Aviation Museum of NH, Manchester (15 min)
Hermit Woods Winery, Meredith (30 min)
Belknap Mill, Laconia (18 min)
Canterbury Shaker Village, Canterbury (5 min)
Clark’s Trading Post, Lincoln (5 min)

Even more virtual tours:

Explore New Hampshire’s outdoor recreation opportunities

 Video Presentation Link (1.5 hrs)

NH Parks & Recreation
| NH Parks | Recreational Rail Trails | Historic Sites | Campgrounds | Seacoast Beaches | Trail Maps |
presented by Grant Klene, Digital Marketing Manager

USDA – White Mountain National Forest
| General Publications | Day Hiking Areas Publications | Weeks Legacy Act Driving Tour | Camping | Interpretive Areas | Facts about the Forest | History of the White Mountain National Forest | Recreation Passes | PUBLICATIONS: On Foot| WMNF Campground Brochure 2019_2020 | Backcountry Rules | Scenic Byways Map
presented by Matt Yeramian, Visitor Services Coordinator

NH Campground Owners Association
| Publications
presented by Jeremy Sprince, Executive Director

NH Summer Camps
Summer Camps in NH (PDF) | NH Camp Directors Association Website
presented by GSA Board Chair, Gretchen Ziegler

City of Concord Trails
Website | Trail Book
presented by Beth Fenstermacher, Assistant City Planner

NH Fish & Game
Website | Hunting Publications | Fishing Publications | Wildlife Publications | OHRV Publications | Education Programs
presented by Mark Beauchesne, Advertising & Promotions Coordinator


watch for overviews of each industry and why they are so important to our economy.

 Video Presentation Link (1 hr, 40 min)

NH Higher Education Website | Colleges & Universities Approved to Operate in NH (PDF)
presented by GSA Board Chair, Gretchen Ziegler

NH Department of Agriculture, Markets & Food Website | Publications | Visit the Farm | Topics of Interest
presented by Gail McWilliam-Jellie, Director – (603) 271-3788

NH Division of Economic Development Website | Choose NH – for guests wanting to move here| Select NH – for businesses looking to relocate
presented by Jimmie Hinson, Business Resource Specialist – 603-271-6352

NH Made Website

NH Bed and Breakfast Association Website
presented by Heidi Milbrand, President

InTown Concord Website
presented by Dawn Triconi, Director – 603-226-2150

Learn about our 7 regions and what makes them so special.

Video Presentation Link

Dartmouth/Lake Sunapee – Lake Sunapee Region Chamber | Website | Travel Guide | Video tour of Lake Sunapee Region | Steven Tyler give Oprah a tour of Sunapee Region |
presented by Ashlee Rowley, Director of Member & Visitor Services

White Mountains – White Mountains Attractions Association | Website | Digital Guides and Brochures | Trip ideas | Discover the White Mountains of NH video |
presented by Kate Wetherell, Operations Director & Diane Ryea, Response and Gift Shop Manager

Great North Woods – NH Grand| Website | Above the Notches interview on White Mountains TV

Lakes Region – Lakes Region Tourism Association | Website | Video tours of Lakes Region | Lakes Region Where To Guide & Map & Guide |
presented by Amy Landers, Executive Director

Seacoast Region – The Chamber Collaborative of Greater Portsmouth | Chamber Website | Tourism Website | Harbor Guide | Brewery Map | Downtown Map | Regional Map | Video Tour |
presented by Joan Chawziuk, tour guide & Michelle Davis, Visitor Center

Monadnock Region – Monadnock Travel Council | Website | Monadnock Region Video | Monadnock Top Ten |
presented by Pam Lorimer, Monadnock Travel Council & Jack Daniels Motor Inn

Merrimack ValleyGreater Concord Chamber of Commerce | Greater Nashua Chamber of Commerce | Greater Manchester Chamber of Commerce | Video |
presented by Marty Wagner, GSA of the Year volunteer


Granite State Ambassador, Hospitality, Customer Experience, How to Participate as a GSA…

When you have completed all 7 modules, email to schedule your final exam and orientation.

Getting Started Page:

Questions: Kelly Bryer 603-960-0272 or