Dennis Snow Customer Experience Training

Learn more and sign up your NH Tourism Industry staff today:

Especially this year, for the rebuilding of our industry, customer service will be of the utmost importance and a priority.

For our 25th anniversary, we have formed a partnership with Dennis Snow (former Disney marketing executive) to offer his world-renowned, online customer experience training to New Hampshire’s tourism industry at a very deep discount. We’ve negotiated the price from $199 per person down to $54 per person for our tourism industry partners.

The training is 100% online, self-paced and about 5 hours long in total (can be done in 10-15 min increments) and includes short interactive videos and worksheets.

What You’ll Learn

Customer service is one of the most critical elements a business needs to succeed, but it doesn’t always come naturally. In this training, I’ll explain 10 time tested principles that I learned during my career at Walt Disney World for delivering a world-class customer experience that work in any industry.

  • Approaches that help your employees move from a task mindset to an experience mindset.
  • A process for ensuring that your organization’s “backstage” environment never impacts the “onstage” customer experience.
  • Specific strategies for wowing customers every time
  • A mechanism for ensuring that your organization’s processes are designed through the “lens of the customer.

And much, much more…

When you purchase the training program, your license will be valid for one year. Licenses are not transferable and can only be used once. If you are signing up a team, you can also schedule some brainstorming sessions (led by provided worksheets) to discuss what you’ve learned so far and how to apply the principles to ensure that guests to New Hampshire vividly remember how we made them feel and how we positively impacted their trip.

There are 12 highly interactive courses in all designed to have you looking at every detail, no matter how small through the lens of our guests, and learn specific strategies for wowing our guests every time to keep them coming back year after year. Each course takes approximately 30 minutes to complete for a grand total 4.5-5 hours. With multiple videos per course, you can break it down into 10-15 minute increments. You can take the training on your computer, laptop, or tablet.

Course outlineTo download the course outline, click here.

To watch a sample chapter and learn more about the training at

About Dennis Snow
Dennis has a passion for service excellence and has consulted with organizations around the world on the subject. His customer service abilities were born and developed over 20 years with The Walt Disney World Company. In his last year with Walt Disney World, Dennis’ leadership performance was ranked in the top 3% of the company’s leadership team. Dennis, now a full-time speaker, trainer, and consultant is dedicated to helping organizations achieve their goals in the areas of customer service, employee development, and leadership. He is the author of two best-selling business books, “Lessons from the Mouse,” and “Unleashing Excellence.”

Learn more and sign up your NH Tourism Industry staff today:

We would like to thank the Division of Travel and Tourism, White Mountains Attractions Association and several very generous personal donors for their support to send our Granite State Ambassador Welcome Center Volunteers to this valuable training. If you would like to sponsor GSA seats ($49/pp) in the training, email  If you are a GSA, click here to register.